Who we should talk to

How to establish our target customer group

First, we have to figure out who you are targeting

My target group will depend on whether mine are pre-product or post-product

Pre-product

We are still in the stage of validation

What should go in it? Do people want it? Is there a market?

Situation #1 — We already have in mind a group of potential customers we will target

Situation #2 — We have no idea

Exercise: 3 Question Stud

- Write down at least 3 types of potential customer groups

- All products solve a problem. What problem does our product solve and who has this problem?

-Draw a table with 3 columns and 3 rows

- On top, write the customer groups

- On the left side, write the 3 different criteria we are going to use to judge the groups

The 3 criteria:

Size — Market size

Pain:Payment — How much pain do they have associated with the problem? How likely are they to pay for our solution?

Accessibility — How easily can we get in contact with these people?

Rate each criteria 1–10, add up the 3 ratings, and see which group has the highest number; that’s the group with the highest potential.

Post-product

We already have an established customer base, people paying and engaging with the product, and a lot of leads

We can choose from our user base which customers are the best to interview for the specific feedback we want to get

Reference — https://www.fastcompany.com/56447/customer-experience