The product manager & the data diet

How to make sure we gather enough information

We can’t make product decisions based on only one single source of information, because we risk building the wrong product

Sources of information you will use:

• internal feedback
• user test data
• online feedback
• analytics stats
• news
• market trends
• watching competitors

Customer interviews are just a dish in our data diet

Customer interviews have vulnerabilities:

1. They don’t scale

• we can’t talk to too many people
• The data is qualitative
• we also need quantitative data because it’s more precise

Reference —

https://neilpatel.com/blog/best-ways-to-get-feedback/

https://zapier.com/learn/customer-support/collect-customer-feedback/

https://www.forbes.com/sites/eilenezimmerman/2015/04/20/steve-blank-on-why-most-startups-fail-and-its-got-nothing-to-do-with-technology/#5c52124c20cc