The Airplane Test:

The Airplane Test:

• It forces you to define your product/market fit in greater detail. Nuances are important!
• You’ll quickly realize who ISN’T your target audience, which is just as important to define as who IS your target audience
• You’ll be forced to address social and emotional characteristics in people’s lives which are just as important as functional ones
• It highlights that the word ‘user’ is a far too general term
• It brings reality to all the KPIs and metrics you look at on your computer