Key differences in customer development

How to approach customer development depending on the stage you are in —

Customer development evolves throughout the life cycle of the product

I use the same guiding principles for customer development, but the difference is in the type of information I need to gather

Pre-product

- potential customers

- they don’t know you

- harder to reach

- focus on pain points and validation

Post-product

- existing customers

- they know you

- easier to reach

- focus on satisfaction, usability, pain points