How to Launch a Product

Create Department Checklists

As a Product Manager, we are responsible for bringing together all the components from each team.This includes consolidating information from neighboring departments, which can be time-consuming and difficult to coordinate.

Marketing Department

• Ensure that user analysis is up-to-date and complete.
• Know content strategy and channel distribution (including social media and email scheduling).
• Familiarize yourself with press distribution and media coverage.

Sales Department

• Clarify sales strategies for B2C and B2B (if applicable).
• Cover all FAQs and responses.
• Know all partnerships that will be centered around launch.

Customer Service

• Cover FAQs (again) and responses.
• Understand protocol for problematic cases.
• Ensure that product tutorials are in place and understandable.