How to find interviewees externally

Where to find people to interview when we are in the pre-product phase -

1. LinkedIn

• this works if our target customers are defined by a certain job, location, or education
• search for the specific job you target
• the results include our connection and your connections’
• contact them: >> >In-mail (paid option)
• >>>connect with them and message them (free)

2. Forums

• these are places where people talk about their interests or their problems
• Reddit.com — subreddits for everything
• search the website
• search through Google — site:reddit search term
• Quora.com
• look for specific topics or groups of questions and look at the people that are constantly replying in them
• if they fit our target demographic, try to contact them

3. Twitter

• people are self-identifying with things they like and they complain about what they don’t like
• search for phrases people might be saying
• contact the ones who match our target group

4. Your competitors

• go to their social media pages and see who is engaging in conversations there
• see who is commenting on their blog
• contact the most active people

Reference — https://jasonevanish.com/2013/08/11/95-ways-to-find-your-first-customers-for-customer-development-or-your-first-sale/