Four Types of Interviews
1 Exploratory interview
- the most free form
- We are trying to establish whether or not they have certain pain point and are open to certain solutions
- We are exploring, looking for insight
- We can use it to come up with ideas
- talk about their day, the context in which they would use our product, see how badly they want it and if they would pay for it
- ask open ended questions
2 Validation interview
- We have a theory and we want to test it out
- these interviews are run in a scientific way
- they are hyper-sensitive to bias
- We don’t introduce our theory or idea until the very end
- We try to be as objective as we can when describing our idea
- see if they talk about that problem on their own
3 Satisfaction oriented interview
- find out what parts of our product are good and what are not good
- understand why they are satisfied or unsatisfied
- example questions:
>> What should we stop doing?
>>What we can do to do this better for you?
4 Efficiency interview
- find out how can we improve our product to better serve its purpose
- find out when they use it and where it is most helpful
- are they using x-y-z feature and what for?
- example questions:
>>How easy is it for your to use feature x?
>>If you wanted to do __, how would you do it in our product?
- All interviews are usually a mix between these types.
Reference link —
https://hbr.org/2015/03/putting-yourself-in-the-customers-shoes-doesnt-work
