Choosing MVP

Focus on One Metrics:

Think past these metrics and what they mean.

Eg:

• Raise minutes consumed by 40%
• Raise conversion from a free program to a paid program by X%

Minimum Criteria for success:

• More concerned with certain metrics

What is Validation metrics:

• Percentage of people that sign up
• Percentage of people that share your posts
• Average purchase price

1. We know what we need to test assumptions wise
2. We know what outcome we want

MVP Techniques:

• Email MVP: Run an email mvp to email clients.They’re already ready to have a test run on them. By taking a small segment of your user population and emailing them a pitch for a new feature or a new product.
• Shadow Button MVP: Now, what companies will do instead of building out a new feature is they’ll put a button within their already made product that supposedly links the person to this new feature. When the person clicks that button, it registers that they did it, and either, one, does nothing and just looks broken, or two, shows text saying “Sorry, this is coming soon.”
• 404/Coming Soon MVP: They’re really similar to each other, but there’s just slight variations, that’s why we’ll discuss them together. In this MVP tactic,what you do is, again, act like you’re adding a new feature or a product, and when the user navigates to the page that is designated as the new feature, or product, or section of your site, it either displays a 404 message — 404 meaning “server cannot find this page,” you’ll find this anytime a server is not working or you click to a page that’s old and it’s no longer there — or a page that says “Thank you” for your interest, the product is coming soon.” And then often it’ll ask them to sign up or display interest in some way. for your interest, the product is coming soon.” And then often it’ll ask them to sign up or display interest in some way. Now, you might be thinking to yourself, “Hey, this is way too scrappy. My big company, and our beautiful.
• Explainer MVP: They come in two different types: you have tutorial style explainers and sales style explainers.
• Tutorial Style Explainers: Tutorial style, you’ll see someone manually explaining over a screencast, much in the same way that companies.
• Sales style explainers: This is just more when you make more like a fake promo video that pitches the product or the feature using — who knows? It could be one of those, you know, whiteboard videos, with the super fake looking hand that comes up in the middle and writes, or you could use an animated one, or even a talking head video like this as your promo.
• Fake Landing Page/Pitch Experiment MVP: Landing pages are a term used for web pages that are just one page. They’re a marketing tool so that companies.
• Pitch Experiment: It’s a term from The Lean Startup framework. A pitch experiment is basically when you have an online experiment where you pitch for a new product or a new feature to an online audience and you see what they do.Landing pages are a natural fit for this because they’re one completely focused page that you can deliver.
• Concierge MVP: It’s a service where you get one-on-one support from someone who manually walks you through some task.It’s like a concierge desk at a fancy hotel.If you call the concierge, you can ask them to do pretty much anything, and they’ll try to personally help you do it.So, in this MVP, instead of making the feature or product, what you can do is launch an informal offering to a small subset of users or potential users. Tell them it’s a beta program, or just tell them it’s a new thing that you’re planning out and just starting to do, then you can manually help them accomplish the task your proposed feature or product would do.The idea here is that if you are manually there to help them accomplish their task, you can see firsthand whether or not what you are doing is helpful and necessary.
• Piecemeal MVP:A piecemeal MVP is where instead of building out your product, you take what’s available in the form of out of the box software, and by piecing those softwares together, you can match the functionality you need to test the basic version of what you’re trying to build.
• Wizard of OZ MVP: The Wizard of Oz MVP is an MVP that from the front looks to be completely made, but all the tasks that computers and automated systems would normally be doing is actually carried out manually behind the scenes by an individual.It’s just a fact of engineering that when you build a web or mobile product, the largest portion of your effort is going to be dedicated towards making the server side logic i.e. the parts of the website that make it work.