Asking good questions and bad questions

Best practices regarding the questions we ask to the customer

Bad questions can bias the customer’s answers

Good questions help us get real feedback

Rule 1: Always ask open-ended questions

- it gives them the room to give any information they see fit

- they talk more

Rule 2: Avoid asking ask binary questions

- these are questions with only 2 possible answers

- We don’t get any useful information this way

Rule 3: Don’t ask hypothetical questions

- people don’t really know what they would do in hypothetical situations

- we won’t get a helpful answer

Rule 4: Don’t ask leading questions

- these are questions that somehow include the answer

- We will influence their answer and bias it

Rule 5: Don’t ask questions that might make them lie

- don’t put them in an awkward position

• we will never know if their answer is real

Reference — https://www.qualtrics.com/blog/writing-survey-questions/

https://www.surveymonkey.com/mp/5-common-survey-mistakes-ruin-your-data/